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LSU Manship School of mass Communication

Digital Advertising

Creativity and business collide in digital advertising – our graduates are doing great things at Nike, Deutsch NYC, YouTube, and the Hearst Corporation.


Now is a great time to be in advertising because the rise of digital is bringing about tremendous change in the field. Our concentration focuses on both the art and science of advertising by developing skills in marketing, research, media, social networking and creative planning and execution. Students who are interested in advertising should look for opportunities to develop their writing, creative and leadership skills. Graduates typically land jobs in account development and management, media analysis, research, sales, copywriting, advertising design, and sales promotion.


Advertising is the business of creatively and strategically connecting brands to their users. Advertising begins with understanding consumers’ wants and needs and ends with implementing a campaign that forges a bond between the brand—whether that be for a product like Nike, service like The Red Cross or an individual like Shaq—and its audience. Done well, advertising is entertaining, inspiring and informative.


The Manship School’s advertising curriculum is unique in that it focuses on digital branding. Whereas other programs offer digital as an add-on, we’ve made it the backbone of our curriculum. As such students gain a solid foundation in traditional advertising strategies, while also learning to think about, design and implement advertising campaigns across various digital and social media platforms such as mobile apps, twitter and digital outdoor.


Ad fed


Internships: We encourage students to pursue multiple internships. We have an extensive database of local and national companies that offer invaluable work experience to enhance students’ classroom education.

Student media: Students have the opportunity to work in Student Media’s advertising department. Students learn the ins and outs of selling advertising space, designing ads for print and maintaining client relations.

Real clients: The advertising curriculum allows students to learn by working with real clients.

Student Ad Fed: Ad Fed is the student chapter of the national professional society, American Advertising Federation (AAF). The organization promotes LSU advertising students by providing career opportunities and networking. Guest speakers and conferences help students develop ideas for creative advertising solutions and the latest trends in advertising and marketing. These activities also provide insight into successful networking, career planning and employment.



The Madison Avenue Project: MAP is a new advertising club for Manship advertising upperclassmen who want to enhance their portfolios, compete in local and national competitions, and ultimately improve their chances for getting a job on Madison Avenue. The club comprises four curricula: copy writing, art direction, account management and media planning. Members select one of the four fields and complete their specific assignment in six week intervals. Aside from their specialized task, members are also required to join and learn new social media sites, review other members’ work as well as other related outside advertisements, and create portfolio enhancers such as resumes, business cards, cover letters, etc.


National Student Advertising Competition: Each year we participate in the National Student Advertising Competition (NSAC) where students compete with over 100 other schools around the country to execute a full advertising campaign for a national client.



While some of our graduates go on to portfolio school, some of our recent graduate professional placements include:

  • Nike (Portland, OR)
  • New Orleans Hornets
  • Atlanta Falcons
  • Walgreens (Chicago, IL)
  • The Day Group (Baton Rouge)
  • Diane Allen and Associates (Baton Rouge)
  • Poke NY (New York)
  • Lamar Advertising (Baton Rouge)
  • Big Spaceship (New York)
  • Door Number Three (Austin, TX)
  • Old Hat Creative (Oklahoma City)
  • McGarrah Jessee (Austin, TX)
  • Raising Cane’s Chicken Fingers
  • Creative Communications (Baton Rouge)
  • Zehnder Communications (New Orleans)


For more information about the digital advertising area, contact:

Dr. Yongick Jeong, Area Head | 225-578-3145 | yjeong@lsu.edu