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LSU Manship School of mass Communication

Media Effects Lab

The Media Effects Lab (MEL) is a state of the art experimental research lab equipped with 16 computer stations, two eye tracking stations and a living room area for research in a more natural environment. One of the largest, most sophisticated communication impact labs of its kind within a mass communication program in the country, MEL’s features allow researchers to measure audiences’ physical responses (i.e. heart rate, skin conductance, etc.) to media messages, gather information on conscious and unconscious attitudes towards messages, and track the usability of websites and social networking sites. Research is also conducted on behalf of various media-related industries. Experiments and projects can track individuals’ responses to particular media content helping content creators figure out what stimulates and resonates with audiences. Learn more about the Media Effects Lab. Follow the MEL on Twitter @LSUMediaMEL.