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LSU Manship School of mass Communication

Academy of Applied Politics

2015 Academy of Applied Politics Skills Workshops: Social Media & Fundraising
LSU’s Reilly Center for Media & Public Affairs and the Manship School of Mass Communication announce the new Skills Workshops from the Manship School’s Academy of Applied Politics. The workshops are intensive half-day sessions on particular skills needed in today’s campaigns. Bi-partisan teams of leading political professionals and faculty experts from the Manship School will lead the AAP Skills Workshops. The emphasis of each Workshop is on strategies and techniques that are useful and necessary for candidates of either party for any office. Each Skills Workshop will include discussion of strategies and techniques, plus hands-on practice with the skills.


The 2015 AAP Skills Workshops will cover Social Media (May 29th, 10 am – 2 pm), Fundraising (June 5th, 10 am – 2 pm), and Media Relations (June 12th, 9 am – 1 pm) in the Journalism Building on LSU’s campus. Enrollment is capped at 30 participants. The tuition is $50 per Workshop or $125 for all three Workshops. LSU alumni and parents of current LSU students receive a 10 percent discount.


The enrollment form for the Academy is available here.


“The AAP Skills Workshops will improve the skills needed to be successful in today’s competitive campaigns,” said Dr. Christopher Mann, director of the Academy of Applied Politics, “Whether you are new to campaigns or a seasoned veteran, you will learn how to improve your communication in the most critical areas of campaign communication: social media, raising funds, and getting your message out through the media.”



  • Social Media (May 29th) – Chasen Campbell, the Director of Advertising at Harris Media LLC, and AAP Director Dr. Christopher Mann, will lead the Social Media Skills Workshop. Mr. Campbell’s work with Harris Media was recently profiled by Bloomberg news as “The Man Who Invented the Republican Internet” (Oct 22, 2014). Over the last few years, Harris Media developed cutting edge digital media strategies for nationally known candidates including Mitch McConnell, Mike Huckabee, Ted Cruz, Newt Gingrich, and Rick Perry, a number of Louisiana officials including David Vitter and Buddy Caldwell, and international candidate like Israeli Prime Minister Benjamin Netanyahu. Prior to joining the Manship School faculty, Dr. Mann was Vice President of MSHC Partners, a leading Democratic digital media and direct mail consulting firm in Washington, D.C.
  • Fundraising (June 5th) – Tori Gill, a veteran Republican fundraising professional, and AAP Director Christopher Mann will lead the Fundraising Skills Workshop. Ms. Gill has assisted candidates raise money for President (McCain 2008), Congress, and state and local offices. Dr. Mann has assisted Democratic candidates with fundraising for Congress and state and local offices.
  • Media Relations (June 12th) – Bob Mann and Ryan Cross will lead this workshop. Professor Bob Mann holds the Manship Chair in Journalism at LSU and previously served as Press Secretary for US Senators John Breax and Russell Long and Communications Director for Governor Kathleen Blanco. Ryan Cross has served as Communications Director for the Louisiana Republican Party and Campaign Manager for Zach Dasher for Congress, McCulloch for Congress, and Neil Riser for Congress. He is currently the campaign manager for Friends of Scott Angelle.


Enrollment forms must be submitted a week prior to the workshop (May 22nd for Social Media, May 29th for Fundraising, June 5th for Media Relations). Space is available on a first-come, first-served basis, so get your enrollment form in ASAP!


Forms can be emailed to Christopher Mann at cmann13@lsu.edu or mailed to:
Manship School’s Academy of Applied Politics
c/o Christopher Mann
211 Journalism Building
Baton Rouge, LA 70803
Please contact Christopher Mann for more information about the Manship School’s Academy of Applied Politics at (225) 578-3912 or cmann13@lsu.edu.




2013 AAP Photo Gallery